Creating a Vision and Mission statement gives a top-level view of the company’s business aspirations and it’s values.

At best it inspires and gives focus. It should sit at the heart of the business 🙂

At worst it’s lip service, something you write and never look at again 🙁

There’s a reason that most large companies have a Vision and Mission statement. It provides clarity to employees, customers and stakeholders on the business intent.

If you are wanting to set a strategy and transform your business then a Vision and Mission statement is a good place to start